In The News
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Let's Talk About Consent and the Future of Permission-Based Marketing
Alongside Duncan Alney, I put forth a call to action to marketers to truly center customer experience.
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Nobody likes a smart, ambitious girl.
Entrepreneur Catherine Connelly featured my #FridayFlowers initiative in her weekly newsletter.
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They split their digital marketing agency into two pieces — and sold for 15% more
The team at They Got Acquired asked me to share the story of selling Digital Natives Group, from the highlights to the paints points.
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Failure to Launch: Delta Delivered Bad News And Did It Poorly
For AdWeek, I assessed where Delta went wrong when they rolled out their updated SkyMiles program, and what other brands can learn from the fumble.
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Loyalty Status: Cancelled
For her newsletter, community expert Christina Garnett asked me to comment on the recent backlash to Delta’s SkyMiles program changes.
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Plague on the Industry: Book Publishing's Broken Blurbs
What’s in a blurb? As a part of journalist Sophie Vershbow’s look at book blurbs, I shared my thoughts on their value to authors.
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Social Media Malpractice: Hijacking a Brand’s Social Account
Alongside Chi Thukral in Adweek, I explained why going rogue from a brand’s account is damaging to the trajectory of all social media managers.
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Difference Between a Successful and a Bestselling Author
Writing in Publishers Weekly, I shared what I believe is the one mindset shift separating a bestselling author from a successful one.
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How to Hold Onto Talented Agency Staff
Had the chance to chat with Brooke Sellas for Social Media Examiner’s Marketing Agency Show on all things employee retention.
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I Sold My Business + They Shut It Down. Here’s Why I’d Do It Again.
I shared four strategies with Entrepreneur’s Handbook to help prepare founders for an exit that will set them up for success.
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How Do You Decide How Big to Grow Your Agency?
What’s the right size for a marketing team or agency? How do you decide? I shared my opinion on this with the AgoraPulse team.
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Common Mistakes Agency Owners Make When Trying to Grow
The team at AgoraPulse asked me to share my thoughts on things agency owners need to consider when going through a growth phase.
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Rewriting the Narrative
I was invited to join a series on mental health in marketing by Hopin. Here, I shared my own journey with anxiety, and shared some of my hopes for mental health in the marketing world.
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6 Marketers on the Future of Social Messaging
Along with five of my peers, I shared my predictions with Sprout Social on the future of social media messaging and commerce for 2022 and beyond.
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Strategic Marketing for Your Book and Brand
Richelle invited me onto her podcast to discuss the essentials of how to market your book and your brand.
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Misconceptions of Social Media and Promoting Your Book
Robin Colucci invited me onto her podcast for authors to discuss and clarify a lot of misconceptions around the role of social media in promoting books.
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On Inspired Insider
On this episode of the Inspired Insider Podcast I join to discuss topics ranging from organic versus paid marketing to the value of working with higher-end agencies.
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Adding Value Through Collaboration
Sprout Social asked me to sit down for an interview to discuss my approach towards accomplishing effective collaboration with multiple client and partner stakeholders.