Entry Point to Gut Health for All.
In July of 2019, Dr. Will Bulsiewicz came to Digital Natives Group looking to accelerate his platform growth ahead of his April 2020 book launch. Beginning later that summer, Natives worked with Dr. Will to craft a new digital identity and platform strategy, and began building the infrastructure that would lead to growth.
We carved out a brand position for Dr. Will defined by radical positivity and inclusiveness in a space increasingly dominated by tribalism. Defining himself with mantras like "You don't have to be a vegetarian to be a vegetarian," Dr. Will invited everyone to his channels regardless of their dietary habits.
In all of this we had a simple charge to live up to: we publish powerful information in digestible packaging, not digestible information in powerful packaging.
The Results.
Fiber Fueled launched as a New York Times bestseller, and has sold over 75,000 copies to date.
Dr. Will now has over 200K followers on Instagram, representing growth of 222%+ in 2020.
Our channel generated 43MM+ impressions this year (2020), 383% growth.
Nurtured an email list of 30K+ with an open rate over 50%.
*Numbers as of November 2020