Changing the Story on Health
Over the course of eight years, my team established Dr. David Perlmutter as the foremost empowering voice in the worlds of brain and total body health. We put six books on The New York Times Best Sellers list, built a seven-figure audience, and changed countless lives.
A Platform, Not a Campaign.
It’s about the man and the message, not just the books. We established a guiding value that Dr. Perlmutter is a scientist, an academic, a practicing doctor – not just an inspirational figure. By positioning Dr. Perlmutter as the brand, we played the long game, making sure that his audience knew he was credible. Nine years and six bestselling books later, David Perlmutter is a household name and a leader in the space.
People Took Notice.
In 2014, Grain Brain was the longest-tenured book on The New York Times Best Sellers list. This brought a lot of attention to our efforts, landing the work numerous industry awards and plaudits. This continued as our relationship grew, landing Dr. Perlmutter’s platform recognition from across the digital landscape.
But more important than that, we received countless messages that proved the powerful impact of Dr. Perlmutter’s message. That’s all we needed to see to know it was a job well done.